The specific gravity has dropped to a .996 but the wine still has a bit of tartness. We added 2.5 campden tablets and 4 ounces of lightly toasted oak chips. In a month we will have to see how it tastes and then decide if it needs any sweetening.
There is a lot of speculation in the craft beer community about Wisconsin Brewing Company (WBC) and what they will be bringing to the increasingly crowded craft beer marketplace.
During my hardhat tour a few weeks ago, Marketing Coordinator Jessica Schulter didn’t give away much information about branding strategies saying, “We don’t want to be pigeon-holed…it is basically whatever Kirby feels like brewing really.”
While longtime Capital Brewery Brewmaster Kirby Nelson is known for his world class Dopplebocks and strong German-style brewing background, Schulter thinks that Nelson will embrace the freedom in his new role and produce some really great beers.
Nelson recently brewed a 10-barrel test batch at the Great Dane nof what will eventually be WBC’s American IPA. While WBC had expectations that the beer would sell out in a few weeks, it in fact shocked them selling out in just a few days. The American IPA along with a Golden Amber Lager released earlier are the first two sneak-peeks the public has gotten an opportunity to try.
Currently, there is a tasting set for their third trial beer which will be released at the Great Dane and the Vintage Brewing Company on Tuesday July 16th, but WBC isn’t saying what style of beer it is yet, but they are certainly building intrigue amongst craft beer seekers which is clearly part of their marketing strategy.
I asked Schulter what the risks were in opening a multimillion dollar brewery capable of producing 100,000 barrels of beer annually right out of the gate and she seemed more than confident that WBC will be successful.
“We’ve got guys who have been in the brewing industry since they legally could be,” said Schulter referring to Nelson and former Capital Brewery President Carl Nolen. “Think about it…Wisconsin…Beer…Perfect! How could it go wrong?”
Schulter also says that with the new brewery being a little more automated, Nelson will have more time to be the face of the brewery.
“I wish we could have Kirby give every tour,” said Schulter. “He is so knowledgeable and passionate about beer and the beer business.”
The brewery plans to give tours of their Verona complex which features a Wisconsin-made brewhouse ideally on November 1st (which also happens to be Nelson’s birthday). Until then, the beer-curious can stay tuned for information at wisconsinbrewingcompany.com.
Former Capital Brewery Brewmaster Kirby Nelson returned to the Capital brewhouse on Saturday representing Wisconsin Brewing Company for the brewing of the second annual Common Thread beer, which this year is a collaboration between ten Wisconsin breweries.
Nelson didn’t miss a beat as he casually got behind the controls at the brewery, where he was brewmaster for 25 years. His return to Capital for the collaboration efforts shows the immense sense of community and brotherhood craft brewers have with one another and exemplifies what Common Thread is all about.
“It is meant to be a big rally for Madison and Wisconsin brewers,” said Vintage Brewmaster Scott Manning. “We got a crazy notion last year, that a group of ‘competing’ craft brewers could get together, invent a tasty new beer, have a blast brewing it, and release it in celebration of both Madison Craft Beer Week & American Craft Beer Week. The idea was to toast our town and it’s beer culture, to support local agriculture and industry, and to brew as a tribute to our common bond as scientists and artists in the cause of Great Beer.”
While Common Thread’s 2012 inaugural brew was California Common (steam-beer) beer was a collaboration between six local breweries, 2013’s will be a Biere De Garde and feature ten breweries including:
- Capital Brewery
- Vintage Brewing Company
- Great Dane Brewing
- The Grumpy Troll Brewery
- Lake Louie Brewing Company
- House of Brews
- Karben4 Brewing Company
- One Barrel Brewing Company
- Potosi Brewing Company
- Wisconsin Brewing Company
“We’ve bolstered our ranks and we’re aiming even higher this year- more local pro brewers, bigger batch size, bigger soapbox…same feel-good, local, crafty mission,” said Manning. “Let’s work together to make a beer to make Madison (and Wisconsin) proud. And let’s lead the charge for Wisconsin’s craft brewers to work together, buy and support local, and to elevate our state’s brewing culture beyond its gilded history, into a future of relevance leadership, and prestige.”
While the logistics of the brew are being handled by Capital Brewery, all money made above and beyond the costs of producing the beer will be donated to the Wisconsin Brewer’s Guild. 2012’s Common Thread raised more than $4,000 for the organization, which benefits small brewers across the state.
Each brewery has allocated a certain number of barrels to be sold on their premises, and the rest of the brew will be available through General Beverage for restaurants and bars during Madison Craft Beer Week which takes place May 3rd through May 12th.