In Spring of 2010, when Capital Brewery released the brilliantly-marketed “Supper Club”, then Brewmaster Kirby Nelson told Milwaukee-based Suds, Wine and Spirits:
“Supper Club is rolling along and doing very well. It is a great addition to our lineup. Wisconsin Amber is still the flagship beer, but Supper Club is catching up.”
While we don’t believe Capital’s new Mutiny IPA will be as big for the brewery as Supper Club was/is, we think Capital’s step away from their malt-forward German-style brews will diversify their fan base and increase their standing in the marketplace.
Mutiny pours amber in color and has a beautifully-retained off-white head. With a bit of caramel sweetness, the malt provides a good backbone to balance the 70 IBU’s derived from American varietals of hops. Mutiny weighs in at 6.2% ABV, and while it has a little bit of a hoppy bite to it, it goes down smooth and doesn’t fill you up like some of its higher gravity counterparts.
Why Will Mutiny Be Big?
It is our belief that price, drinkability, distribution, marketing and packaging will all play roles in Mutiny’s success.
For starters: How many really good IPA’s can you get in cans? A lot of venues don’t allow glass bottles limiting the beverage options one can fill their cooler with. Sure, Dale’s Pale Ale is good, and Sierra Nevada’s Torpedo really hits the spot sometimes, but those brands are far from local and a tad on the pricey side (in our opinion).
Say you are a homer like us, and you like to drink local whenever possible. In our opinion, Mutiny is by far the best canned IPA in the state, and at a low cost of $10.79 for 12 cans, a thrifty craft drinker would be nuts not to have this beer in their everyday lineup.
Capital brewery also has a well-known brand and has established tap lines and shelf space all over the state. They have a track record of making consistent products that do well in the market; they will have no problems flooding the market with their newest beer. Mutiny is marketed as their “coming out of our shell” beer after parting ways with long-time traditional German-style brewmaster Kirby Nelson.
Mutiny is Capital’s statement to craft drinkers in Wisconsin saying that they too can brew an American IPA. They did a pretty good job of it to boot.
While the hop craze seems to be dying down a bit over the last few years with Belgian and farmhouse ales taking some of the spotlight, there is still a loyal army of hop-heads out there waiting to pounce on anything with dank citrusy bitterness they can get their hands on.
Capital understood that this hop-loving sect of the craft-drinking population generally steers clear of their malty brands. With that knowledge they created Mutiny, giving hop-heads a reason to drink Capital at an affordable price and in a can that they can take anywhere. We’ve got a twelver in the office fridge and think you probably should too. Mutiny will have a great year and a great future in Wisconsin.