Before I start, I just want to say that I respect that Caitlin Iverson and Tim Tynand put their time and efforts into producing “Comeback, The Wisconsin Beer Movie”, a movie that focuses on the craft brewing industry in Wisconsin. It was great to hear Wisconsin beer people talk about Wisconsin beer and learn a little history along the way. Obviously a lot of time and effort went into producing this film, but honestly I didn’t enjoy it all that much. Here’s why:
The film which was shot as a documentary had no real story line. We occasionally hear from Tanner at Port Huron, but never really learn much about his brewery or at what stage they were at when the movie concluded. I am not really sure what the argument of the movie was other than that a long time ago big breweries automated and made more beer than the little guys and tried to buy them out. I don’t think enough emphasis (if any at all) was put on the fact that prohibition was really the hurdle small brewers couldn’t overcome and what led to their extinction.
The video editing and production in this film left a lot to be desired as well. There were a lot of jump-cuts or strange cross-fades that leave the viewer confused as to what they just saw or if they saw things in the right order. Additionally, Robin Shepard’s interview which was the most used throughout the film was marred by by wind that could have been avoided by interviewing in a better location, with appropriate equipment, or possibly could have been removed during post-production.
The overall point of the movie (as I understood it) was that Wisconsin people like Wisconsin beer. I would have liked to hear from a lot more people on the street or in the bar as to why they might be loyal to Wisconsin breweries. Clearly it is the masses that are shaping the revolution, but their voices seem to be absent from this film which is less than an hour long.
At the $5 I paid to download the film (now $9.99 the next day) I would say it was worth the watch just to see what it was all about, but I don’t think I will watch it again. If you are interested in checking it out you can download it here, but be wary, it comes as a .mov file and might not open on your Mac.